|
 Tim is responsible for overseeing the company’s U.S. operations, with an emphasis on developing media, marketing and digital capabilities. He is also part of the Initiative Worldwide leadership team, reporting to Worldwide CEO Richard Beaven. Moreover, MAGNA, the media intelligence and negotiating arm of Interpublic Group, reports to Tim and the President of sister IPG agency Universal McCann.
He previously served as Chief Activation Officer for Initiative North America, overseeing all channel activation efforts and the unification of all buying departments including national broadcast, local broadcast, print and online. Prior to that role, Tim was Executive Vice President, Director of National Broadcast, managing the operations of Initiative's network department.
During his two-year tenure as Chief Activation Officer, Initiative won several significant new accounts, including Hyundai/Kia, Cadbury, CBS, Showtime, Lionsgate and Quiznos; as well as expanded its responsibilities with clients such as Bayer, Big Lots and Citi Home Equity.
Under his visionary leadership, Tim led the agency’s restructuring into  a single consolidated activation unit, which has been a key catalyst in transforming Initiative into a media, marketing and digital force. Tim was also crucial to the creation and implementation of Initiative’s “Pod Puncher,” short 5-second spots that air at end of commercial breaks, circumventing DVR users’ ability to avoid ads.
Tim has directed numerous breakthrough media executions for clients, most notably AOL’s “Running Man” activation, bringing the company’s ubiquitous brand icon to life in many high profile entertainment and sports properties; and The Home Depot’s exclusive marketing agreement with “Trading Spaces” on TLC, widely recognized as the model for future cross platform partnerships between brands and content.
TV Week’s 2008 Media Executive of the Year, Tim is one of the industry's leading spokespeople, acting as Initiative's voice on a wide range of media issues and is frequently called upon by industry trade, business, Wall Street and consumer press to share the company's insights and viewpoints. He has been named both a Media Maven and Media All-Star by Advertising Age and Mediaweek, respectively.
Tim joined Initiative in 1993. He is a graduate of Washington University in St. Louis, Missouri, where he received a Bachelor of Arts in political science with a minor in business. He is married and resides with his wife and their three young children in Connecticut.
|
