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January 30, 2008
 
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From The Executive Director
Baby it's cold outside...



By Dave Ferrara, HRTS Executive Director
Is it just me or is it feeling a lot colder this year after the holidays?  Normally, December rolls around, we take that much anticipated post sweeps siesta when we celebrate the holiday season, ring in the new year, and then January rolls around and we jump back in with both feet into that oh so crazy time known as pilot and upfront season.  We're fortunate that we live in sunny southern California and it never really gets all that cold here.  Not Chicago in February cold.  Or Green Bay-NFC Championship in January cold (and wow was that cold this year!)  But this year I have truly felt, down to the bone, through and through, cold!  I know.  Weather is weather, and California weather is in fact nicer than most and even when there's snow on the Grapevine, it really just means we put the top up on the convertible. 

So what does all of this have to do with HRTS?  Well...glad you asked! 

The other night we held one of our quarterly member's mixers at the House of Blues Foundation Room and it got me to thinking.  Over the past few month's we've watched the temperature of our beloved industry drop slowly yet steadily downward.  You've felt it.  It's been getting cold!  So what do we do when it's getting so cold?  Okay, after we put the convertible top up...We can either stand out alone in the cold and suffer or......Just like the penguins in "Happy Feet" we gather together to ward off the cold as a group! 

And as I looked around the Foundation Room at a quite diverse group of HRTS members mixing and mingling, talking and laughing, I could feel the temperature of the room climbing.  The gathering was truly a mixed group of members representing producers, studios, networks, agencies, legal and accounting, and more!  A real good cross section of the biz. I walked away from the evening realizing that the one thing HRTS could do...no, NEEDS to do is keep pulling these folks together to keep the warmth generating until we finally put this cold winter behind us and the sun shines on us all once again.  (Okay, the imagery may be a little much but the point is good!)

So that is what I intend to do as we move into 2008 and forward.  HRTS is going to be the one place that all 765 of our individual members, and our 44 Corporate members can count on.  The place where no matter how cold it gets outside, inside it will be warm.  Where all of our members can find peers with a shared belief that the business we are in is truly the greatest business in the world.  I saw the temperature rising with just the small gathering at House of Blues.  Get enough of us together and I think we'll be amazed at the results!  As a group we can easily weather this cold snap and keep alive the energy and creativity that generates heat not only here in Southern California, but throughout the world. 

That's why HRTS is here today.  That's why HRTS has been here since 1947.  And that's why HRTS will still be here 60 years in the future.  Cold?  Bring it on.  I laugh at cold!  But I did hear there was snow on the Grapevine so I need to run down and put my top up.  See you at the next luncheon.

 
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HRTS Since 1947 the HRTS has been the entertainment industry’s premiere information and networking forum. HRTS events are the only place where leading executives from across the industry gather under one roof, multiple times a year to discuss issues relevant to the ongoing success of our business. HRTS Members and our industry partners represent the best and the brightest in town. Is your company ready to join the ranks of HRTS? There are many ways for individuals and companies to get more involved. To find out how, call (818) 789-1182 or email info@hrts.org

 


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